Moral Gray Area?

We recently had a program at school titled "How to Maximize Your Buzz." The premise of the program is not to discourage students from drinking, but to teach them to drink responsibly through methods like learning their own limits based on body type, etc.
Throughout college we've had other programs that have a similar premise to this one. One that I distinctly remember was during our freshman orientation and covered topics like safe sex. It seems like the trend in college educational programming isn't to tell us not to do something, but how to do it more responsibly if we choose to do it.
I thought this was interesting, that as we've aged, the messages that are being thrown at us have changed from "don't do it" to "do it, and here is how to do without making 'bad' decisions." Don't get me wrong, I'm not trying to knock either approach. It's just interesting how the message has changed. An issue that was previously black and white, now seems a little gray.
It seems that programs like this have some statistical backing that they seem to be helping people make better decisions. As was discussed last post, if someone is intent on doing something they probably will regardless. Is it better for students to know how to do something and be safer about it then to just be told not to do it?